Who We Are


After a career in the golf business, Steve wanted to get into the seafood industry so much so that he began his career working behind a fish counter for free. He did eventually get on payroll, and his job led to several media opportunities and appearances. He moved into a position focused on sustainability, which got noticed by some distinguished environmental groups.

Thereafter, Steve took on a position representing the state of New York on a regional fishery management council, which is where he learned how to work with so many stakeholders and regulatory bodies. On his way to an interview for a large aquaculture business, he called Jardar out of the blue to catch up. As it turns out he turned down the job, called Jardar, and Stella Mar was born! Steve invested in Jardar and the business, wrote a business plan, and that’s been the dream ever since.